The agriculture industry is an amazing industry. Having a rich history rooted in a multi-generational family business. It also takes a special training and understanding of the many complex facets of the industry. This includes quota, livestock, farm succession, farm transfers, marketing boards, technology changes, financing, barriers to entry, costs and so on.
I thoroughly enjoy the agriculture industry because it’s all about building long lasting relationships that stand the test of time.
It’s a privilege to work alongside each generation, how they will make their mark on the industry and how they adapt to the changes in the industry. That may mean installing robots, better feed science, different crop production, shifting marketing efforts, the use of social media, all of which are fully embraced and utilized.